Strategic Website Pages Boost Website Rankings for Dentists
When considering your dental practice’s SEO strategy, you’ll first want to select keyword phrases. These terms should be the words that you believe your potential patients will type into Google when...
View ArticleWhy Does a Dentist Need a Website?
For most dental practices, their target market consists of people who have access to, and readily use, the Internet. Studies show, people search for healthcare services online, and they believe about...
View Article5 Secrets to Best Dentist Website SEO
Today, I watched a video about how SEO grows over time. It’s true. We know that organic SEO is better than paid search: 70% of web users don’t click on PPC ads, like Adwords on Google, and when you...
View ArticleLong Tail Keywords Take Flight with Google Hummingbird
Is That a Hummingbird in Your Pocket? You’ve probably heard of Panda and Penguin, the Google algorithm updates. I’d like to introduce you to the flying creature in this digital zoo, Hummingbird. This...
View ArticleAre Keywords Still Important in Dental Websites?
When it comes to dental marketing, you should know that Google no longer looks at keywords. The search engine giant doesn’t factor meta keywords into ranking criteria, and hasn’t for quite some time....
View ArticleVideo: Setting Up Google Adwords for a Dental Practice
Do Dentists Need Adwords? We do not believe that Google Adwords works for all dentists in all situations. However, in some cases, temporary use of Adwords can help boost incoming calls until your...
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Is Adwords a Good, Long-Term Investment for Dental Marketing?
No. Adwords is to dental marketing as renting a house is to buying a house. What is Adwords? Google Adwords is a program that offers paid advertising on Google search engine results pages (SERPs)....
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Marketing With Dental Photography: Good, Better, Best
Creating effective dental websites and blogs takes more than just passion. Choosing and presenting the right images adds visual appeal, framing your most relevant, interesting content. Dental...
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Starting Out With SEO: A Site Indexing Myth Debunked
Myth: If I don’t submit my website to Google, it won’t show up in search results. Reality: Your blog or site URL will appear in search results regardless of whether you manually submit it to be...
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Still have a non-responsive website?
If you follow along with this blog, you’ll notice that we’ve been focusing on the importance of having a mobile-friendly, responsive website recently. Why? Because Google is changing its algorithm and,...
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